MONARCH CASINO RESORT SPA
To Play Beautiful is to play your way — elevating Colorado's gaming.
Campaign Creative & Art Direction, Strategy
When you’re surrounded by beauty and immersed in elegance, your every sense is elevated. Food tastes better, wins feel bigger, and the gratification greater.
Since 2019, Monarch Casino Resort Spa has been leading the metamorphosis in Black Hawk, Colorado - changing it forever - and my work has been helping to drive that change since 2021.
Leading multiple motion and still shoots, campaign strategy, creation, and execution we now have a robust library of luxury moments depicting a part of the best day, of the best trip, of the best times you’ve spent with best friends.
So how can we continue to move forward and evolve the story of Colorado's premiere gaming destination resort?
We Play Beautiful.
The work we were able to create together has been awarded not only in the ad industry, but has helped the property itself receive coveted hospitality awards and is currently in pursuit of Forbes recognition.
Part of this evolution has been to create an additional component of sonic branding, a mnemonic, for the property. This is something I have been exploring more and more to reach people where they are, including how they engage with media and the type of "listeners" they are.
